U.S. HISPANIC
VIVOplay: We will work on incorporating six linear signals and more live programming to the platform
Maribel Ramos-Weiner| 21 de mayo de 2015
With more than 60 thousand subscribers and the monthly renewal of their acquired catalogue, VIVOplay aims to incorporate six news channels from Alterna´TV to the platform, aside from adding more live programming, like the experience carried out in Viña del Mar and sports events such as the Venezuelan baseball league.We continue adding content from networks such as FOX, Caracol, Telemundo and TV Films, but we are also seeking new opportunities in the broadcast of live programs and are already working on incorporating sports events waiting to have the Venezuelan baseball league back. We are waiting for everything related with linear signals and think that in June we will have closed the deals to have them on our platform, commented Melissa Hobaica, Programming and Acquisition manager at VIVOplay.The new ways to consume content are an opportunity for platforms like VIVOplay, which seek to find a place in the Hispano American market. The intention is to offer more consumption alternatives, more live programming, more linear signals and for subscribers to have variety.Currently they have programming on lifestyle, series, telenovelas, sports and linear channels that are already working:In Venezuela we continue working on the news area, produced directly at home, together with the entertainment aspect with our partners that add content, she ended.
