Patricio Wills de W Studios
W Studios, led by Patricio Wills, is producing new content and promoting the success of others, such as El Gallo de Oro, ensuring that ViX has become the platform giving great exposure to its products. For 2024, they aim to maintain the audience and appeal achieved the previous year.
“We are working on telenovelas for Las Estrellas and Univisión. Currently, we are recording Juana la Virgen in Mexico, the iconic novel by Perla Farías, and in series. We will soon deliver El Extraño Retorno de Diana Salazar, and we are proud of the great performance of El Gallo de Oro on ViX, a platform giving us volume, reasonable budgets, and good exposure,” Wills said. He added they are already planning another series for 2025 that will soon be announced.
The challenge for the company this year is to keep up. “ViX’s growth curve is exponential, and every day our satisfaction increases due to our products’ large audience or subscribers. The point is to maintain the level of quality, reception, and penetration that we have in Mexico and the US, and the challenge for 2024 is that it will be wonderful if we do what we did last year.”
