U.S. HISPANIC
ZEE & VIP 2000 TV to co-produce telenovela for global audiences promoting autism awareness
24 de abril de 2024
Roxana Rotundo, CEO of VIP 2000 TV; Manjyot Sandhu, SVP & Head of Digital Syndication, ZEE; and, Ashok Namboodiri, Chief Business Officer, ZEE – International
ZEE Content Sales and VIP 2000 TV announced their collaboration to produce a modern Latin American telenovela for global audiences, championing autism awareness.
This groundbreaking collaboration marks the inaugural co-production for a telenovela between ZEE Entertainment and Latin America.
The show is inspired by the Indian soap opera Aapki Antara, initially created in 2009 with immense popularity for its poignant portrayal of social issues, particularly autism.
The daily series for prime time called, Valentina, My Special Love, is a fresh take on the telenovela, set in the picturesque city of Guadalajara, Mexico.
The show promises to captivate global audiences with a modern twist, weaving a poignant love story about a young woman with autism who is also a genius in the tech world.
This dynamic partnership between VIP 2000 TV and ZEE transcends boundaries, fostering empathy, shattering misconceptions, and shining a light on the essence of inclusivity and acceptance while telling a powerful love story.
“We are thrilled to partner with ZEE TV in this unique IP. Audiences will fall in love with our lead character, Valentina. Production starts in July this year in beautiful Jalisco, Mexico. Valentina, My Special Love is not just a telenovela; it’s a catalyst for understanding and acceptance. We hope to inspire empathy and compassion among viewers worldwide while they enjoy good entertainment and a powerful love story,” expressed Roxana Rotundo, CEO of VIP 2000 TV.
Ashok Namboodiri, Chief Business Officer, ZEE – International, said, “We are enthused with this collaboration with VIP 2000 TV to expand our content portfolio into Spanish telenovela. Our local adaptations across markets have set the standard for captivating content for a global audience. This is a unique story which will resonate not only with the 600 million plus Spanish speaking audiences but also travel to other parts of the world as a format.”
Manjyot Sandhu, SVP & Head of Digital Syndication, ZEE, further emphasized their commitment to continue to produce content appealing to audiences globally. “We firmly believe that great stories transcend boundaries. At ZEE, we take pride in creating great stories over the last three decades, which have resonated with audiences on platforms across the world,” added.
Valentina will feature a diverse cast of talented Hispanic actors, state-of-the-art production values, and a compelling storyline that resonates with audiences of all ages and backgrounds.
