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2014 FIFA World Cup Trophy Tour gets going in Rio de Janeiro
Patricia Molina| 13 de septiembre de 2013
FIFA World Cup Trophy Tour premia a los aficionados
The FIFA World Cup Trophy Tour by Coca-Cola announced that it will give more than a million people around the world the chance to experience the soccer worlds most sought-after prize in their own hometowns.The FIFA World Cup Trophy Tour includes for the first time a visit to Latin America, events in 39 countries and visits to every region of the host country Brazil. The tour will also visit 50 countries that never had the chance to be a World Cup host.The inauguration ceremony took place at the famous Christ the Redeemer statue high up a hill overlooking Rio in the presence of Michel Davidovich, general manager of the 2014 FIFA World Cup by Coca-Cola in Brazil, and Thierry Well, FIFA marketing director.”Coca-Cola shares the passion that fans have for football around the world and through our partnership with FIFA we champion the power of football to bring the world together” said Joseph Tripodi, executive VP and chief marketing and commercial officer at The Coca-Cola Company. “Like all football fans, we’re especially excited about the 2014 FIFA World Cup taking place in the spiritual home of football, and the 2014 FIFA World Cup Trophy Tour will be our opportunity to take the energy and passion of the host nation, Brazil, and share it with millions of football fans around the world”.The website of the 2014 FIFA World Cup Trophy Tour has all the details including the destinations and dates of the tour.
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