MERCADEO Versión en español
Ad Age launches Hispanic Fact Pack 2014 guide
Patricia Molina| 29 de julio de 2014
La guía contiene 44 páginas de datos exclusivos sobre el mercadeo y la publicidad
Encouraged by the marketers great interest in the millennial Hispanic as consumers and the significant growth of the Hispanic media market in the USA, Ad Age launched the 11th annual edition of the Hispanic Fact Pack guide.The publication contains unique data on the merchants, advertising expenditures, demographic changes and how Hispanics are using digital media, besides updated rankings of Hispanic agencies and advertisers.Some data highlighted in this key guide to the Hispanic market, reflected that last year Hispanic media expenditure in the United States increased by 8.1% to $ 8.3 million, well ahead of the global increase of only 0.9%.According to the Hispanic Fact Pack., the top 50 Hispanic marketers were even more enthusiastic and the increased of their total expenditure in Hispanic media was 14.2%, led by brands such as Procter & Gamble, AT & T and L’Oreal.Meanwhile, the income of Hispanic agencies grew 5.7% in 2013 to US$597 million. Among the best 50 Hispanic agencies, LatinWorks took the first place for the first time after a steady rise from No. 16 a decade ago to number three last year. Lopez Negrete also went up two places positioning in second place.Twitter and Terra, continue creating new roles focused on the Hispanic market. In addition, Hispanics exceed the overall rates for the use of technology, as they are more likely than non-Hispanics to download apps, stream video, music and games to their smartphone.This guide produced by Ad Age is now available for free at {Hispanic Fact Pack 2014;http://AdAge.com/hfp2014}.
