MERCADEO Versión en español
Admetricks expands its benchmarking to U.S. Hispanic market
Liz Unamo| 9 de mayo de 2023
Felipe Del Sol Admetricks
“We are leaders in benchmarking digital advertising investment in Latin America and we are taking the next step of entering the United States. We believe the best way to do so is through a niche, as is the U.S. Hispanic segment,” said Felipe del Sol, CEO & co-founder of Admetricks.The launch was made in the setting of the Hispanic Marketing Council’s Annual Summit, held in New York on April 20 to 27, a platform that brought together the top players in the market. “We’re betting on seeing certain results in the short term. Our data is very strong and our clients, comparing the data available here versus ours in Latin America, said that ours is more complete, which inspires us to start measurements of the U.S. Hispanic market and later expand them to the entire country.” The development of Admetricks has been stable and continues to work on the needs of the client. Meanwhile, its growth is proportional to the demands of the client. “We work and take in all those in-house comments and our technology teams dedicate themselves to solving all those problems and getting to the next level.” He warned that within digital advertising measurement lies an inexhaustible matter, “but our clients see us as a partner that keeps driving ahead to a higher level.,” Moving forward, the company’s growth is based on the service it gives clients. “We have a great team which makes it all possible, both in customer success and in the areas of technology and data science.”Admetricks’ operations in the U.S. will be based in Miami. “We’ll see where our clients are and we’ll provide them with the solutions they need. What’s important is resolving the business problems our clients have.”
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