MERCADEO Versión en español
Alan Suarez From Wabi Productions: In 2018 We’ll Continue Venturing Into Branded Content
Manuela Walfenzao| 7 de diciembre de 2017
Suárez: Estamos creciendo mucho con el contenido
Wabi Productions has had a year of impressive growth, with international alliances and new clients in the Spanish division, important honors on the festival circuit –many for the Love Story piece for Movistar— and big challenges. Alan Suárez, General Director of the Production company, shared his results for 2017 and the company’s plans for the coming year.“It’s been a year full of opportunities but mainly of challenges, which, in my opinion, we have dealt with in the best way possible. The Spanish division has set the bar high and has adapted to the market in a remarkable way. We couldn’t be more satisfied with the results” Suárez said. Wabi is currently wrapping up several projects that will air starting January 2018. The production company’s plan for the New Year is “to continue venturing into branded content until we master it perfectly and give it the company seal. We’re looking to find a niche in the digital market to cover the needs of clients who return to work with us and of those who haven’t done so yet” he said.
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