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Alberto Pardo from Adsmovil: Winning at FOMLA For The Second Time Reflects Our Growth In Latin America And The U.S. Hispanic Market
Cristian Vergara| 14 de noviembre de 2016
Alberto Pardo, CEO de Adsmovil
Adsmovil was awarded at the Festival of Media Awards LatAm (FOMLA) in the categories Best Use of Mobile and Smart Use of DATA.The winning mobile campaign in the category Best Use of Mobile was created and executed by Adsmovil, the agency Havas Mobext in Colombia for the launching of Twizy, Renault’s electric car. The geolocation and rich media strategy became a unique innovation opportunity for the brand, achieving more than 10 million impressions throughout Colombia, a 2,62% CTR average, more than 150 thousand clicks on the banner, with people who interacted with it for more than 10 seconds. (See campaign) Additionally, Adsmovil won the Bronze award for the campaign The New Latino Voice.The New Latino Voice was the campaign created to understand the feelings of Hispanics in the U.S. during the 2016 presidential elections. Together with Florida International University, FIU, Adsmovil surveyed this influencing demographic group, through tablets and smartphones, using geolocation technology on mobile devices. (See campaign). “To compete and win for the second time in the FOMLA Awards is the reflection of Adsmovil’s growth and excellent operational efforts in Latin America and the Hispanic market in the U.S.” said Alberto Pardo, CEO at Adsmovil.“Winning campaigns prove that increasingly more brands see great value in the use of mobile devices in order to be relevant” concluded the Executive.
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