Aldo Quevedo from Richards/Lerma: Valentine´s Day is the ideal moment for the Encanto Pops campaign

Richards/Lerma wants to melt Dallas with its new print, outdoor and social media campaign developed for Encanto Pops right before Valentine´s Day. Under the slogan Enchanted to Meet You, the Hispanic agency makes reference to the name of the brand and also brings an introductory tone to the newest addition to the very hip and artistic Bishop Arts District in Dallas, Texas.”Valentine’s Day was the perfect moment to launch the campaign and we’re taking a fresh angle on love and the celebration itself. We’re confident that after the launch, a lot of people in the city will know about Encanto Pops” assured Aldo Quevedo, Principal Creative Director at Richards/Lerma. Diana Díaz, Founding Partner of Encanto Pops, explained that the aim of the campaign is to raise awareness about Encanto Pops’ forthcoming opening as well as communicating the brand’s unique tone and personality. “We’re certain that the concept will have a great impact and will be very memorable. The popsicles and ice cream segment has exploded in the U.S. in recent years and there is an increasing demand. It’s the time for popsicles.””We are very happy with the creative. In addition to the posters and banners, the campaign will use digital and pre-roll videos as well as social media content. The agency also developed all of the branding components for the brand so we’ve been helping shape it from the very beginning” said Guillermo Tragant, Creative Director, Richards/Lerma.Production was developed by renowned photographer Stewart Cohen.