MERCADEO Versión en español
Aldo Quevedo of Richards/Lerma: In AHAA we focus on what members need to be more competitive in the market
25 de noviembre de 2013
Estoy muy contento entre otras cosas porque me da mucho gusto que viniendo del área creativa haya sido bienvenido a participar
Aldo Quevedo, creative director of Richards/Lerma, spoke with PRODU about his recent appointment as president of AHAA for the next two years. Im very pleased because, among other things, coming from the creative area I very much welcome the opportunity. Our main goal will be to simplify and sharpen the efforts that have been undertaken over the past four years.Quevedo said that one of the main subjects on which AHAA will concentrate next year will be the total market approach as a business opportunity for agencies. The term has many definitions, but what interests us is what clients understand by total market and why its also a big opportunity for them. The better we as an agency understand the clients perspective, so much better will be the service we can give them he said.We want to focus on simplifying what members need to prepare themselves to be more competitive in the market, and we will try to raise that level across the market Quevedo said.Among other announcements, the executive shared the central theme of the next annual AHAA conference, scheduled for April 28-30 and which will discuss the influence of the Hispanic market on the United States and also how, in return, the world influences it. Its a relationship of coming and going, and thats what were going to focus on.AHAA is also expanding its membership to include a full range of advertising, media and public relations agencies. I feel were on the right road, opening a dialogue with other aspects of the business he said.
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