Alejandro Oszust from Conill: If We Read The Cultural Movements That Ahead We Have Great Opportunities To Generate Relevant Work

Alejandro Oszust, Planning Director at Conill, as part of the Strategy and Planning jury in the U.S.H. Idea Awards 2017, confirms they are on the right path as a market. “I think we are at a great place. I have a very positive impression of the material that has been registered, the voting remained at a good level and was very fair.”The work of Hispanic agencies already ceased to be ideas for a segment to become creative ideas, he maintains. “I think that we are facing a special moment that we will allow one even greater leap. If we read the cultural movements that ahead we have great opportunities to generate relevant work for Hispanics and other markets.” He feels the U.S. Creative Circle plays an essential role in valuing and spreading the ‘great job’ done in the Hispanic market. “The real, not rhetorical, union between creativity and strategy strengthens the ideas, generating greater impact. It is important to continue working in this direction and strengthen us as the most influential cultural segment”. The Awards are made up of 17 categories and 174 subcategories and the 5 best ideas of the year will receive the Best Of Show Award, and there will also be gold, silver, and bronze.The awards show will be held at the Zenith Art & Fashion, in the city of Miami, on Friday 13th.