MERCADEO Versión en español
Alma assumes new corporate identity on 20th anniversary
Patricia Molina| 11 de febrero de 2014
ALMA celebra su 20 aniversario con nueva identidad corporativa
In 1994, Luis Miguel Messianu had the vision to create a multicultural advertising agency that would modernize the Hispanic market, identifying deep, revealing insights about its clients target group, a demographic in constant evolution.The agencys 20th anniversary celebration that took place at the new Perez Art Museum of Miami was doubly significant considering that Alma had just been tabbed by Advertising Age as the Multicultural Agency of the Year, a tribute that came just days before the agencys birthday party. The team also made use of the occasion to debut the new logo that expresses the Alma vision of looking toward the future, since the agency is seriously preparing to start a new epoch in its history.Many agencies get bogged down in their first 20 years, but Alma has found renewed energy, reinventing itself to reach new heights in terms of growing the business and being a creative powerhouse said the founder, President and Creative Director Luis Miguel Messianu.Nowadays, Alma offers an integrated service that promotes social creativity to help clients connect with consumers across all content platforms. The team has not only become expert at reaching multicultural audiences, but also at staying out front with ethnic ideas capable of crossing cultural boundaries with Total Market campaigns targeting the diversity of consumers in the state of Florida.
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