MERCADEO Versión en español
ALMA, Conill And Eventus leading Ad Age 2017 Hispanic Fact Pack
Manuela Walfenzao| 30 de agosto de 2017
P&G ocupa el primer lugar de los 50 más grandes inversores en medios hispanos
ALMA agency came in the first position of the 14th edition of the annual ranking of Ad Age magazine, Hispanic Fact Pack 2017, which highlights the main 50 Hispanic agencies in the U.S. According to the publication, ALMA went from #4 last year to first place this year with US$36.271.000 in revenue and was the most awarded Hispanic agency for its campaign for the Netflix series Narcos.Other agencies that followed ALMA in the ranking are: Conill with US$35 million in profits, Eventus with US$33.157 million, Dieste with US$26.100 million, The Community with US$25,064 millions, López Negrete Communications with US$24.749 million, LatinWorks with US$24.095 million, Gallegos United with US$24 million, Casanova//McCann with US$22.300 million, and Bravo Group with US$20 million to mention the first ten in the ranking.“The independent ad agency scene has shifted over the last year” mentioned the magazine. They explain that Ford Motor’s WPP bought Zubi Advertising (position 11) in February “after years stalking it.” Additionally, these agencies continue to expand their reach beyond the Latino market. Lopez Negrete Communication, the biggest independent Hispanic agency in the U.S., became –after a hard process— one of the seven agencies certified to handle local advertising for cooperative McDonald’s groups, without previously having worked for the brand. In addition, it was invited by Fiat Chrysler to two international pitches this year and won both.For its part, P&G is in first place among the 50 largest investors in Hispanic media, with a rise from US$303.1 million to US$368.3 million compared with the previous year. Telecom and entertainment companies make up half of the main 10 advertisers, according to the Ad Age list, including AT&T, which occupies third place, with an spend of US$128.7 million.
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