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ALMA Most Awarded Multicultural Agency at The AAF 2017 Award
Manuela Walfenzao| 28 de febrero de 2017
Danielle Austen, chair del Mosaic Center de AAF y CEO de fluent360
ALMA, Nissan, IPG are among those to be honored at the 2017 Mosaic Awards that recognizes companies and individuals who have demonstrated an unwavering commitment to inclusion in 2016 with dynamic and impactful creative campaigns, organizational initiatives and media content. The awards will be presented at the Roosevelt New Orleans on June 7th in conjunction with the AAF’s National Conference, ADMERICA. “This year’s inductees are truly leading change in our industry and making an impact on how advertising relates to its ever-changing audience” said Danielle Austen, Chair of the AAF’s Mosaic Center and CEO at fluent360. ALMA won the Multicultural Advertising Campaign with RMCH/Hacer Scholarship Program for McDonald’s. The Multicultural Traditional Media Usage award goes to the agency fluent360 for Nissan’s TriColorDeCorazónMexican National Team [MNT] Soccer Partnership for Nissan USA. Producer William Yu won the Multicultural Digital Campaign with #StarringJohnCho. WALO won the Multicultural Talent in Advertising for its campaign The Journey for Jarritos. The best Multicultural Students Program goes to the agency 72andSunny for its program: Expanding Access to Creative Careers. IPG won the Workforce Inclusion award for its Interpublic Diverse Emerging Leaders (IDEAL) program. The award for the Student Multicultural Advertising Campaign goes to the student Aaron Mann, at the University of Missouri-St. Louis for his campaign Equal By Design. And this year Mosaic Champion recipient is Michael Roth, CEO at The Interpublic Group. This year’s panel of judges included executives from Burrell Communications, CAA, Droga5, FCB, Foston International, fluent360, GSD&M, Kastner & Partners, Leo Burnett, Omnicom Group, TBWA, and Walt Disney Imagineering.
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