MERCADEO Versión en español
ALMA promotes the fast ignition of Kingsford charcoal with rapid graphics
Manuela Walfenzao| 17 de junio de 2015
ALMA, the Hispanic agency in the US, conceptualized a graphic campaign for the charcoal Kingsford, which makes an analogy between live beings and the fastest machines in the world and the rapid ignition of the charcoal. The advantage of this product is that it is possible to make barbecues and obtain a good flame in a rapid manner.The three pieces of the campaign are: Corredor, Carro and Chita. In each one there is a character or object built with carbon over a black and sober background. The impulse of each one to run or speed up is a flame that is starting to ignite.This idea was awarded in FIAP and in USH Idea Awards. Now it is competing in Cannes Lions 2015 and was developed by: Luis Miguel Messianu, CCO; Álvar Suñol, SVP and Executive Creative Director; Christian Liu, Creative and Art Director; Mimi Cossio, Print Production Manager and the production company Garrigosa Studios. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
Contactos
Diario de Hoy
Noticias relacionadas (4)
15 de junio de 2015
ALMA demuestra que con Clorox los gérmenes que sobreviven son muy pocos
3 de junio de 2015
Luis Miguel Messianu de ALMA: Los hispanos fuimos el social network original
22 de mayo de 2015
ALMA desarrolla una valla realista que demuestra la efectividad de Glad