ALMA tries its luck with Walter Mercado for McDonald’s

The king of horoscopes, Walter Mercado, advises everyone to try their luck with McDonald’s new {Money monopoly game;www.produ.com/publicidad/videos/index.html?Noti=10762}. That way, ALMA promotes the new golden arch’s game. “With 100 million in food prizes and cash, the odds are definitely favorable” says part of the slogan.The creative team was under Luis Miguel Messianu’s responsibility. Landia was the production company and Luciano Podcaminsky the film Director.Recently, The Gunn Report Media -the global evaluation of media creativity, innovation and effectiveness- recognized McDonald’s as the Most Awarded Advertiser in Media in the World.