ALMA won Bronze Lion in Outdoor for its campaign Panda for Clorox

For Luis Miguel Messianu, Presidente and CCO at ALMA, the acknowledgment in Cannes is due to good teamwork. “It is very rewarding to see the great performance of the Hispanic market and Alma´s performance makes me very proud. It is the result of a process which begins to deliver fruits. I am very happy for Álvar Suñol, Senior VP sénior and Executive Creative Director, for the Creative Team and Planning and Accounts. This is the result of great teamwork”, he said in statements to PRODU. ALMA created a funny graphic campaign for the cleaning products brand, Cloros. The concept plays with the idea that the disinfectant product eliminates 99.9% of bacterias and that the remaining 0.01% has no one to play with. Hence the title Lonely Germs. The campaign is made up of three pieces: Futbolín, Esquí and Relevo. In each one there is a single germ, all alone and bored, trying to play sports which he can’t all by himself.