MERCADEO Versión en español
Álvar Suñol of alma: Winning a prize for Change the Ref shows our commitment to the cause
Liz Unamo| 20 de junio de 2022
Alvar Suñol de Alma
For Álvar Suñol, co-president & chief creative officer of alma, it is a point of pride to have won Cannes Lions for his clients Pepsi and Change the Ref. The multiple prizewinning campaign Better with Pepsi took Gold in Print & Publishing, plus Gold and Bronze in the Outdoor category. “We’re very pleased to have won at Cannes. It’s always really important. The Pepsi campaign has been very sucessful this year. When the time comes and you take home Gold in a category like this one in Print, it shows that a good, relevant idea in the right context will always wins the public’s attention. It’s also an idea that afterwards the client amplifies so it influences the consumer even more. When that happens, there’s no media that is lifeless, not even print. In fact this campaign reminds us that simplicity on many platforms always wins.” Meanwhile the Guns Stats campaign created for Change the Ref took Bronze in the Print & Publishing category. “It’s the fourth or fifth year we’ve been winning for Change the Ref, which shows our commitment to the cause. Beyond the quality of the idea, it is a display of genuine commitment.”
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