MERCADEO Versión en español
Álvaro Krupkin From Bonsai3: With Estamos En Motion For Pizza Hut We Faced Several Production Challenges
Liz Unamo| 22 de marzo de 2017
Se trata de la tercera campaña que hacen para Pizza Hut en los últimos seis meses
Ogilvy Miami and Bonsai3 unveiled their most recent work for Pizza Hut. Alvaro Krupkin, Client Services Director at the production house explained that they faced several production challenges, particularly the one regarding stop motion, that requires focus, attention and perfection. “Nothing can be improvised. Due to logistic issues at Pizza Hut venues, we could only deliver products during night hours, so we had to work until dawn. During post production, we needed to compress all the information and movements in only 20 seconds” Krupkin said. Estamos In Motion (We’re In Motion) is the third campaign they do for Pizza Hut in the last six months. “Ogilvy Miami is an agency that knows how to work as a team and the client is very careful in the way the product is presented: always fresh, tasty and in its right point.” For the soundtrack, Bonsai3 used a dynamic and rhythmic band that allowed to keep a sequence of movements in stop motion. “At the same time, we needed a friendly and sticky melody.” Leandro Mancini directed the piece; Álvaro Krupkin was the Executive Producer of Bonsai3; Salvador Noriega was the Creative Director and Alan Ehrenhaus the Account Director of the agency.
