MERCADEO Versión en español
Andrea Arnau leaves DDB to join Rokk3r Labs
Manuela Walfenzao| 29 de abril de 2016
Andrea Arnau, nueva Chief Growth Hacker de Rokk3r Labs
After 16 years at DDB, Andrea Arnau has joined the Rokk3r Labs team to become Chief Growth Hacker. This is a new position with a unique responsibility: helping portfolio companies grow as opposed to how much revenue she generates for Rokk3r. At DDB, Arnau held a number of roles including account services, brand strategy, digital strategy and new business development. Rokk3r Labs is a company that focuses on building and launching entrepreneurs companies and also helping corporations develop cutting-edge innovation. “My role here is to complement those practices by designing growth strategies and tactics that will generate growth for products created by those companies” she said. Being involved with startups is a unique opportunity to witness innovation close up. At Rokk3r Labs, Arnau will still work with DDB and similar firms. “We are working on an experiment in which DDB will work with our portfolio companies to achieve growth for them through creativity” she explained. “The origin of it is that growth today, specially with startups and specially with products built with technology, is achieved by hacking traditional ways of marketing” said Arnau. “A growth hacker is like a marketing person that is obsessed with achieving results. The main tools of a growth hacker are technology, creativity and marketing.”
