MERCADEO Versión en español
Andrew Orcí from Orcí Advertising: The use of English and Spanish in digital and traditional campaigns is gaining increasing importance
5 de febrero de 2016
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Andrew Orcí, President and CEO of Orcí Advertising, explains to PRODU that there is an increasing need to reach Hispanic consumers in a bilingual manner with relevant content. “We hope to see more creative work aimed at Hispanics in the general market” he expressed.He pointed out that the agency continues increasing the allocation of budgets towards digital media, as well as increasing presence through clients´ digital channels.”The use of English and Spanish in digital and traditional campaigns is gaining increasing importance. It´s clear that our Hispanic consumers are present in all our media, and that language is not a limiting factor” maintains Orci. He adds that “they have also made efforts to reach Hispanic consumers in media in English.”To counter the surge of ad blockers, Orci says it is necessary to concentrate in the importance of content and its relevance among digital influencers and also in public relation programs and community marketing. “What can never be blocked is word of mouth among our consumers.”
