MERCADEO Versión en español
Andy Kahl de Sizmek: New functionality of Chrome will pause at least 100 million Flash ads per day
17 de junio de 2015
Andy Kahl dice que los diseñadores creativos deberían adoptar HTML5 desde el principio del proceso del diseño
With the announcement that Chrome will intelligently pause the content of Flash in order to preserve the duration of the battery, Google seems to have crossed a limit by exercising such control on the content of the page. In the opinion of Andy Kahl Director of Product Research at Sizmek- this new level of control is too high. “With certain caution, we could say that this functionality might have impacted 9 billion ads distributed through Sizmek´s platform in the first quarter of this year. He points out that when this functionality is launched into the market, the power of decision of websites and their advertising partners will be displaced when facing Chrome´s new capability, since the content is changed 100 million times per day. Advertisers must discard the use of Flash in favor of HTML5 and creative designers should adopt HTML5 from the beginning of the design process. The construction of HTML5 ads does not require advanced code knowledge, Sizmek offers the potent Ad Builder for HTML5, which easily allows you to comply with the brand´s creative standards as well as with innovating rich media and dynamic creative functionalities. If we expect the content, user experience, and economy of the web to continue evolving, we cannot restrict the options available to the innovative thinkers responsible for that evolution, says Kahl
