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Anomaly, ALMA, LatinWorks and We Believers Created Top Five Best Ideas
Liz Unamo| 13 de octubre de 2017
Círculo Creativo abre inscripciones para los U.S.H. Idea Awards 2017
The U.S.H. Idea Awards, organized by Circulo Creativo, took place on Friday, Oct. 13, at Zenith Art & Fashion in Miami to honor once again the Hispanic market’s creativity. The jury presented a Best Idea of the Year Award to Anomaly for the Johnnie Walker Keep Walking America spot for Diageo. Second place went to ALMA for its Spanish Lessons campaign for the Netflix Narcos series. The LatinWorks’ campaign Ponle Acento for Major League Baseball won third place, and We Believers was awarded fourth and fifth places for Volvo Survivor Sales Agents for Volvo, and Rejected for Pepsi/Burger King, respectively. Ciro Sarmiento, Círculo Creativo President and Dieste CCO, expressed to PRODU his satisfaction with the quality of the entries, which show higher levels of creativity year after year. “Of all the submitted pieces, there wasn’t one that didn’t deserve to be part of the festival or that didn’t make us proud,” he said. He announced the possibility of taking the next festival to another city instead of Miami to celebrate Círculo Creativo’s 16th anniversary. For Círculo Creativo Chairman and We Believers Cofounder Gustavo Lauria, the Top Five Ideas show that Hispanic market agencies are fit and ready to develop projects for both the general and global markets when the opportunities arise. “When we created these awards, we wanted to distinguish them from other prizes by making sure the top ideas were symbolic of the important things that happened that year, and this year’s five best ideas do just that” he said.
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