MERCADEO Versión en español
Anomaly supports the launching of a cannabis products company
Manuela Walfenzao| 13 de septiembre de 2016
Empaque de Hmbldt diseñado por Anomaly
Anomaly partnered with entrepreneur Matt Seashols to aid in the launching of a cannabis products focused company called Hmbldt. The company relies on science to deliver specific doses of cannabis to consumers targeted for physical and health benefits. Hmbldt seeks to fill a hole in the cannabis industry, based on instructions and specific ingredients depending on their products, said Seashols, Co-Founder and President of the company. The objective of the brand is to provide doses that solve any health problem around the benefits that cannabis offers. The company’s president talked to several advertising agencies about messaging, branding and packaging for Hmbldt, but Anomaly “was our favorite by far because of their informed and well-experienced point of view on business, strategy, storytelling and the development of innovative products.” The agency created the brand’s visual identity, website and marketing materials. Jason DeLand, Anomaly Founding Partner said that they have invested a lot in such innovative product. He also said that the cannabis industry, which saw $5 billion in annual sales in 2015, cuts across geographies, ages, religions and cultures. “From our point of view, you can work five lifetimes and not see a more exciting category” he added. The team’s scientific process resulted in four formulas: Bliss, Sleep, Calm, and Relief, which are delivered in precise amounts through dose pens.
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