MERCADEO Versión en español
AT&T and ESPN associate in the 2014 World Cup and launch the Bracket Predictor
Patricia Molina| 9 de junio de 2014
AT&T y ESPN se unen para animar a los fanáticos y poner a prueba sus conocimientos
In an agreement that takes advantage of ESPNs scope among sports fans in English and Spanish, AT&T and ESPN have joined around the 2014 Brazil FIFA World Cup to encourage fans and test their knowledge with the Bracket Predictor. Before the first kick, users must choose which of the 32 teams will go to the next stage of the tournament.Bracket Predictor was designed in both languages so fan can share their predictions and compare them with others around the world. This fun proposal also counts with integrated social elements so users can participate during the whole tournament. It is already available in the different digital, mobile and social ESPN platforms, including ESPN.com, ESPNDeportes.com and ESPNFC.com.”Football is the most popular sport in the world. We ae focused on connecting our US Hispanic clients to their passions. We associated with ESPN to improve the global experience around the biggest tournament in the global football scenario,” Jennifer Jones, AT&Ts Diverse Markets VP. On his behalf, John Fitzgerald, ESPN Sports Multimedia Sales VP commented: “ESPN has scope in both audiences in English and Spanish, and this is a great example of how we can create an integrated program, focused on helping our clients to reach their consumers in an innovative, efficient and continuous way.”
