MERCADEO Versión en español
AT&T ensures its commitment with Hispanic millennials
Patricia Molina| 28 de julio de 2014
La campaña se emitirá también en forma impresa, en People en Español y Latina Magazine
Earlier this year, AT&T launched The Mobile Movement, a marketing campaign that talks about how millennials are using mobile technology.The Mobile Movement consists of ads that engage AT&T millennials themselves, along with a number of innovative applications and services for these users have to get familiar with technology networks.Currently, the campaign is in the final phase and includes a #BetweenTwoWorlds documentary that focuses on the ancient Hispanic. It is the first time that AT&T has an ad in two languages, English and Spanish, and it will be showcased on national television.This is an interesting perspective of the new generation of Hispanics that have different needs, lifestyles and aspirations. A segment that lives between two worlds, which is comfortable with both cultures and speaks both languages. Unlike their parents, who tend to struggle with acculturation, this new generation feels empowered by their biculturalism. This is what is being reflected in the new AT&T videos.The ads in this proposal will also be broadcast in print, in People en español and Latina Magazine; and in a digital version in Spanish sites targeting millennials and social media like Facebook, Twitter and Tumblr.To know more about The Mobile Movement of AT&T, check their {Youtube;https://www.youtube.com/themobilemovement} channel and {Tumblr;http://themobilemovement.tumblr.com/}.
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