Grandes marcas participaron en el cierre de Geoscape
The last day of Geoscapes 10th Annual New Mainstream Business Summit was packed with enlightening content and the participation of big brands and top executives, proof that Geoscape is committed to bringing the industry the most relevant insights and information year after year, backed by names with great experience in the U.S. multicultural market.Kicking off the session was Carlos Santiago, president and head of strategy at Santiago Solutions Group, who shared the results of a number of basic research studies taken recently by AHAA that delve into luxury lifestyle preferences among Latinos and the impact of high-income Latinos on cultural orientation and acculturation.He was followed by Sol Trujillo, with impressive accomplishments in and out of the U.S.A. Trujillo today is a member of several boards of directors, has his own philanthropic organization, and is an avid investor and powerful negotiator. This session combined a brief opening speech followed by a discussion conducted by Trujillo and Cesar Mendoza with the audience, expanding marketing perspectives vis-à-vis the new audiences both in the United States and abroad.The insight session of the day focused on the digital advertising revolution and how it has served to engage high volumes of the bicultural Latino audience. Taking part on the panel were Mark Lopez of Google, Christian Martinez of Facebook, Andy Ocasio of Videology and Andy Kamlet of I-Behavior.Presenting brand case histories were Hal Gronfein of MoneyGram International, Mariela Ure of Wells Fargo, Navaneet Dutt of Humana, Eduardo Merino of Smuckers and Ed Hudson of The Kroger.
Diario de Hoy
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