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Billboard partners with CLIOs to relaunch its Latin Music & Marketing Awards
Patricia Molina| 5 de febrero de 2014
Billboard, the worlds most influential music industry publication, has teamed up with the prestigious CLIO Awards that honor the best in advertising, design, digital and communications, to expand the Billboard Latin Music & Marketing Awards, which will air live on Telemundo and mun2 on April 24.The awards ceremony, to be held during the 25th Billboard Latin Music Conference sponsored by State Farm, is the only event in the world that embraces the fusion of music, brand development and advertising in the Latino segment.Billboard is expanding its awards from four categories to nine and is accepting international campaigns. All entries must use music made for the Latino market or that promote Latin music. Though the entry process is now closed, entries have been accepted from, though not limited to, advertising agencies, record labels, production companies and U.S., Latin American and Spanish brands. Billboard prides itself on being on the cutting edge of music and the music business, and these awards recognize a changing environment in which brands, marketing and advertising are essential partners to artists, labels and music says Leila Cobo, executive director of Latin content and programming for Billboard. Having the experienced team at the CLIOs power these awards underscores how important they are to the industry.
