MERCADEO Versión en español
Boehringer Ingelheim launches initiative to Hispanics with diabetes
Patricia Molina| 10 de febrero de 2015
El animador Mario Kreutzberger será el embajador de la iniciativa creada por Boehringer Ingelheim
Boehringer Ingelheim Pharmaceuticals (BIPI) announced the launch of a proposal of awareness with host Mario Kreutzberger, better known as Don Francisco, who has diabetes type 2 and will be the new ambassador who will invite people to maintain a healthy lifestyle; and to educate and inspire Hispanics suffering from the same condition.Cuida tu don (Watch your gift), as it is called the initiative, provides information related to diabetes. These messages will be directed to the more than three million Hispanics in the US with the disease.”Diabetes type 2 is a serious disease, but the tools to lead a healthier life can be presented in an inspiring way that encourages positive action,” said Kathleen Dowd, VP of Marketing at BIPI. “Don Francisco is a charming personality and we are pleased to be part of our effort to put vital information at a community that continues to see an increasing incidence of diabetes type 2.”The unifying message of this campaign is that diabetes type 2 should not be an obstacle to full life, a concept shared by the host. “It was an honor for me to be invited to join this wonderful program that provides real information and useful content about diabetes type 2 for Hispanic in the country,” Kreutzberger said.For more information, visit {Cuida tu don;www.cuidatudon.com} or {Boehringer Ingelheim;http://www.us.boehringer-ingelheim.com}.
