MERCADEO Versión en español
Borja Perez of Telemundo: It doesnt matter how good your content is if your audience cant find you on Google
17 de abril de 2013
Pérez de Telemundo: La importancia de Google hoy en día es brutal
During the fourth annual Hispanicize conference, PRODU spoke with Borja Perez, senior VP of digital and social media at Telemundo, who was one of the guest panelists at the event.Hispanicize has been a very good platform for us, because its very interesting for us to spend three or four days in contact with the community of bloggers and small social-media outfits Perez said. The conference is well structured as always with maybe too much content in too few days, with a number of good panels going on at the same time so you cant go to all of them.Telemundo has made great strides in the digital world, and through its association with YouTube and Google was able to become the pioneer channel in Web novelas with Secreteando, a project that has been a big success for the network. The importance of Google today is overwhelming. Nowadays it doesnt matter how good your content is, if your audience cant Google you its not worth anything. We work very closely with them to learn how we can optimize our content and be easier to find he said.At the same time we work very closely with YouTube, we have a distribution agreement with them on such projects as Secreteando, where they come in as partners to provide us with a platform, whether its YouTube or the Google Plus Hangout platform, to help us connect our content with our audience he said.
