MERCADEO Versión en español
Brainjuicer reveals the most emotional commercials of 2014
Patricia Molina| 16 de enero de 2015
La campaña que ocupó el primer lugar de la lista fue Le Trèfle con su pieza Emma
The world is moved by emotions. Products, brands or ideas would be useless if they do not transmit something beyond the visual or conceptual. In line with this thinking, the market research company, Brainjuicer, has released its new ranking of the 50 most emotive advertising campaigns of 2014.Emotional advertising, those parts that placed first the consumers than the product, are seeking to become part of the context in which the protagonists reveal his feelings. This year, to mention the strongest brands in the field of the most moving campaigns, Brainjuicers list shows the commercials with which all connected by their emotions.The list was the result of a process of analysis, considering the brands that deserved a position on the list for their overwhelming emotionality. In addition, as a backup, there is the success obtained in international advertising festivals, their popularity among the general public, their vitality and their participation in the biggest sports event, the Super Bowl.Among the pieces graded are: Budweisers Puppy Love, Pampers Moms 1st Birthday, RadioShacks Phone call and Skypes The born friends family portraits. The big winner of the list was Le Trèfle with itspiece Emma, and Anomaly, and agencies Anomaly, DBB and Wieden + Kennedy like the most renowned agencies.View the complete list on {Brainjuicer; http://feelmore.brainjuicer.com/}.
