MERCADEO Versión en español
Cannes Lions announces new festival for innovation
Patricia Molina| 30 de octubre de 2014
El Festival de la Innovación se realizará en junio del 2015
Cannes Lions prepared something interesting for this 2015. The organization recently announced the arrival of Innovation Cannes Lions Festival, where creativity is the prime issue.The measure is a global response to the dramatic changes in the industry that according to the CEO of Lions Festivals, Philip Thomas, have created exciting opportunities for both brands and agencies. “The use of data and technology as tools that can lead to big ideas has become mainstream. The Innovation Cannes Lions Festival highlights how data and technology can be powerful catalysts for creativity,” Tomas said.Actively recognizing the growing relationship between data, technology and ideas, the initiative is the product of extensive consultation with industry. The event will include categories for independent groups and technological brand solutions, Adtech platforms and others, as well as celebrating the role of data in the ideas that shape a better story and commitment in participating pieces.Thomas concludes that Cannes Lions is, was and will always be about creativity. “It will be fascinating and exciting to see how these new tools are being used to improve the quality of the ideas of our industry.”The Innovation Cannes Lions Festival will be held from June, 25th to 26th 2015 in the Hall of the Palais des Festivals Lerins in France.For more information, please visit the {official webpage;www.canneslions.com/innovation}.
