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Cannes Lions awards the work that breaks with gender stereotypes
Manuela Walfenzao| 3 de marzo de 2015
The festival of creativity, Cannes Lions, announced the launch of Glass Lion: The Lion for Change, an award that specifically recognizes the work that challenges gender bias and breaks the stereotypical images of men and women who remain rooted in the world of advertising. Cindy Gallop, founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, will be the president of the jury of the new category.Since its inception, the festival has had the conviction that modifies actively marketing culture. The launch of this award is part of the commitment to positively impact the course of marketing communications.”Creativity has the power to change the culture, and the world, in a profoundly positive way. Rewarding creative work to combat gender misunderstanding in communication is something that will hopefully lead to real change in industry and society,” Philip Thomas said, CEO of Lions Festival.The festival will donate all income from application to enter the Glass Lion to a program that promotes the creation of a more neutral media landscape regarding gender bias. Program details will be announced in the coming weeks. The intention is that this lion evolve into a category that includes other social and cultural problems of the world.Applications opened on March 2nd and close on March 27th. For more information click {here;www.canneslions.com/cannes_lions/awards/the_glass_lion/overview}.
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