MERCADEO Versión en español
CANNES LIONS- Gustavo Lauría of We Believers: Consumers are willing to pay more for a product that shows commitment
26 de junio de 2016
Lauría: Las marcas deben tener una opinión
During the Cannes Lions Festival, the Hispanic agency took home four Lions for its campaign Edible six pack rings for Saltwater Brewery. Gustavo Lauria, CCO and Founder of We Believers shared with PRODU the moment when they were presented with the Innovation Lions. “It was clear to us that the presentation should be entertaining, concise and proving that the project was real and that for the end of the year it will be supplying the U.S. market” Lauria said. He added that he always teams-up very well with Director Nelson Cabrera due to “his obsession with details.” The success of a project depends on the client’s trust and believing in the idea being executed. Were capable of doing anything that works for a brand and that ideally works for the world, because consumers increasingly ask for more and also are willing to pay more for a product that shows some kind of awareness or commitment. Brands must have an opinion he noticed. He said that it is crucial to work with good people. “People committed, that despite they have won 200,000 awards always feel that they can do something more and work hard. For me its about the job and believing in what you do, afterwards comes the talent, but I trust more those who have the will and want to do things, because sooner or later they will come up with an idea.”
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