MERCADEO Versión en español
CANNES LIONS- Industry leaders feel energized and proud after winning 15 Lions for the Hispanic market
26 de junio de 2016
CANNES LIONS- Líderes de la industria señalan que se llevan energía y orgullo tras los 15 Leones que enjaula el mercado hispano
The Hispanic market was awarded with 15 Lions at the 63rd Cannes Lions Creativity International Festival, held between Saturday 18 and Saturday 25. Last year, the Hispanic agencies took home 18 Lions, including a Grand Prix. For many creatives, the gathering was an energizing experience, updating them in the latest market trends. Others felt proud to be in the Festival and said that it was a space to admire the work and take it back to their agencies. ALMA won eight Lions, including six in Radio, one in Promo & Activation, and one in Health & Wellness for its Crowdrise campaign for Tobacco free Florida and The Clorox campaigns. The Community was awarded two Lions in Print & Publishing for its No actúes como peatón (Dont act as pedestrians) campaign developed for the automatic bicycle system of Bueno Aires City, Argentina. We Believers was presented with four Lions for its Edible six-pack rings campaign for Saltwater Brewery, of which two are in the PR category, one in Promo & Activation and in Innovation Lions. Finally, Wing won an Outdoor Lion for its #ImProudTobeMexican campaign.
