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Cannes Lions Live: Hispanic advertising a winner with big ideas best for business

Liz Unamo | 21 de julio de 2021

FastFWD Julio Especial Cannes Mercado Hispano

We Believers, alma and Casanova//McCann left a noteworthy mark on the 2021 Cannes Lions Festival Live edition. The first Titanium Lion won by the Hispanic ad industry was taken by the creativity of We Believers with The Match of Ages for Corona. Meanwhile the alma agency was honored with Lions for the sixth straight time. And Casanova//McCann, with its Second Chances campaign, made the Creative Effectiveness shortlist. Learn about the insights that made the Hispanic market judged worthy of winning eight Lions and inclusion on 16 shortlists as related by some of its top leaders: Gustavo Lauria of We Believers, Luis Miguel Messianu of alma and Elias Weinstock of Casanova//McCann. Watch video