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Cannes Lions will present the 2020 Lion of St. Mark to Mary Wells Lawrence
Liz Unamo| 9 de junio de 2020
Mary Wells Lawrence galardonada con premio León de San Marcos por Cannes
Cannes Lions will present the highly prestigious lifetime achievement award, the Lion of St. Mark, to Mary Wells Lawrence in 2020.Commenting on the award, Philip Thomas, Chairman, Cannes Lions, said: “Mary is an extraordinary woman with a drive, passion and talent to burn. Cannes Lions campaigns for creativity as a force for business but Mary was ahead of the game – she already knew this 50 years ago. Her ability to inject entertainment and creativity into her advertising saw her transform the reputations and revenues of many a struggling brand, and she has earnt huge respect and admiration from the industry as a result. We’re thrilled to be presenting a true legend with the Lion of St. Mark.”Adding to this, Mary Wells Lawrence said: “Awareness of the time you are in is at the core of any business of persuasion, but I think my particular strength is my belief in passion – caring obviously and emotionally about how IMPORTANT what I am selling is. I want to leave you FEELING about it – nervous if you are doing something else. Like falling in love.” Mary Wells Lawrence will be honoured as The Lion of St. Mark through the LIONS Live platform on Friday 26 June. LIONS Live runs from 22-26 June. Offering compelling live-streamed and on-demand content, the free digital platform will bring the world’s creative community together to collaborate, learn and problem-solve through a shared purpose of creativity.
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