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Casanova//McCann brightens up Christmas with Camels vs Reindeer for Denny’s
Liz Unamo| 6 de diciembre de 2016
La iniciativa se encuentra disponible en la página de Facebook de Denny’s
The New York integrated communications agency Casanova//McCann just launched its most recent work for Denny’s, titled Camels vs Reindeers . For second consecutive year, the famous characters continue brightening up families at Christmas time. The episodes can be seen on the Dennyslatino page on Facebook (#CamellosVsRenos). They were released for the first time during the 2015 holidays and the results were amazing, according to the agency. “I can’t stop laughing”; “My daughters love them”; “Hahaha, I love you Denny’s”; were some of the many comments they got on social networks.“Likes, shares, views, all the numbers were sky high. That is why in 2016, in the 2.0 season, we’ve done something even bigger, giving away stuffed toy animals and Christmas decorations; we made a movie trailer and the best thing is that fans have the option of voting for whoever they want to win #TeamCamellos or #TeamRenos. Those who vote for the winner can receive a gift card” explained the agency in a statement.Alejandro Ortiz was the Creative in charge, and Jessica Neira was Head of the Account. “It was important to have digital presence and with Camellos vs Renos the response on Facebook has been fantastic” says Neira. “People were eager to see the new episodes, that are even more fun this year” added Ortiz.
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