MERCADEO Versión en español
Christine Villanueva Named Chief Strategy and Brand Officer at Walton Isaacson
Liz Unamo| 9 de abril de 2018
Christine Villanueva
Walton Isaacson has promoted Dr. Christine Villanueva, to Chief Strategy and Brand Officer, a new position. Villanueva , who has a Ph.D. in Social Psychology from the University of Michigan, joined Walton Isaacson in August 2016 as SVP, Head of Strategy. Since the day Villanueva joined the agency, her contagious passion for great ideas and great work has been on display, fueling creative campaigns, business strategies and new business wins including the Lexus Black Panther work, NYPD, McDonald’s, and Nike to name a few. In her new position, Villanueva is charged with leading and building out a next generation global strategy function at the agency as well as overseeing all branding efforts on behalf of clients. In this role, Villanueva also will work with the agency’s cross disciplinary leadership team on the agency’s brand messaging and its unique position within the advertising industry. “Christine is exceptionally well qualified at establishing strategic brand foundations. A true pioneer of cross-cultural planning, Christine’s career has been steeped in both multicultural and broad-based consumer insight work and analytics,” Walton Isaacson co-founder and partner Aaron Walton said. “She has impeccable credentials, perfect for this position. At the University of Michigan she studied ethnicity and identity, the psychophysiology of emotions, and evolutionary psychology.” Cory Isaacson, Walton Isaacson co-founder and partner, noted, “Under Christine’s leadership, Walton Isaacson’s strategy team has delivered outstanding work for our clients and has contributed to the agency’s growth overall. In her new role, Christine’s talents, positivity, and vision will help drive us to the next stage of our agency’s evolution.”
Diario de Hoy
Noticias relacionadas (3)
26 de enero de 2018
Lexus lanza versión larga de spot para el Super Bowl ligado a Marvel
17 de enero de 2018
Toyota retorna al Super Bowl con dos comerciales de 60 segundos
