CK’s Melisa Goldie: We added Justin Bieber to the list of fashion icons that have starred in our campaigns

Calvin Klein launched last January 6th, his global campaign for Spring 2015, Jeans and Underwear lines. It was developed in conjunction with the agency Wednesday London and has Justin Bieber as image, accompanied by the Dutch supermodel Lara Stone.The campaign was unveiled on social networks globally and will be seen in more than 20 countries around the world through digital, outdoor and print media, as well as being accompanied by experiential activities.”Justin joins a long list of musicians, models, celebrities and fashion icons who have starred in our global advertising campaigns. The worldwide recognition of the singer expressed affinity for the brand, and his powerful personality brings irresistible power to our line of jeans and underwear ” Melisa Goldie said, Director of Marketing for Calvin Klein Inc.For the brand, it is the first campaign with more digital approach created to date; with great presence in social networks, in order to amplify and generate conversation around them that will captivate fans of the brand and the singer. In it, the #mycalvins hashtag, released in February 2014, which invites the fans to participate in the social media campaign with a photograph of themselves using the brand, will be included.”Calvin Klein is an iconic brand, I’m excited to be part of his legacy through this campaign. This is the beginning of an exciting year personal and professionally” Bieber ended.