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Coca-Cola presents anthem for 2014 soccer World Cup in Brazil called The World Is Ours
21 de septiembre de 2013
En la voz está David Correy, ganador del programa de concurso Factor X 2012
Coca-Cola launched its official anthem for the 2014 FIFA World Cup under the title The World Is Ours.Sung by David Correy, winner of the 2012 talent contest Factor X, with music by the Brazilian percussion group Monobloco, The World Is Ours was composed by Rock Mafia Records, with artists Miley Cyrus and Selena Gomez writing the lyrics, and produced by Mario Caldato Jr., Jack Johnson and several Brazilian artists like Seu Jorge and Bebel Gilberto.The song springs from the universality of the World Cup and the soul of the Carnival of Rio, and is the latest example of how the soft drinks company believes in music to make a great event even more memorable, as it did with the 2012 London Olympic Games. The anthem brings the music of Brazil to the world and captures the rhythms of the samba, funk dance and technobraga. Listen to the song on the brands official YouTube channel.”We always try to bring to light our campaign ideas through music and in 2014 we’re talking about the World Cup and bringing the world together” says Joe Belliotti, director of global entertainment marketing at Coca-Cola. “That is what the song was meant to do from a lyric perspective. From a music perspective, we wanted the music to stay very authentic to Brazil, but in an original way that would resonate with an audience internationally”.
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