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Conill wins Grand Prize in the Hispanic category at the 2013 ANA Multicultural Excellence Awards for its Pampers campaign
4 de noviembre de 2013
Ludwig Ortiz, director de Planeamiento y Estrategia de Conill recibiendo el premio en la categoría Hispana
The presentation of the 2013 ANA Multicultural Excellence Awards on the first day of the gala event, was sponsored by Nielsen (Radio category), 3AF (Asian category), BET Networks (African-American category) and Pandora (Hispanic category).The prize-giving ceremony was held at the J. W. Marriott Los Angeles and was hosted by radio and TV personality D.L. Hughley. On this occasion the Hispanic category had 66 entries that came down to two finalists: Grupo Gallegos for the commercials Piñata, Battle and Bedtime Stories, created for The California Milk Processor Boards Got Milk campaign, and Conill, the agency that took home the statuette for the Pampers campaign it created for Procter & Gamble, entitled Bellies in Concert.Top honors in the African-American category went to Walmart and its agency Liquid Soul; General Mills together with McCann took the Digital Media category; while Heineken USAs Tecate and its multicultural agency Inspire won top honors in Radio. Print was taken by City Gear and Allen & Gerrilsen, and in the Asian-American category, the United States Marine Corps was honored for its campaign created by the Uniworld Group. The LGBT category was taken by General Mills Lucky Charms cereal campaign created by McCann, and finally, in the General Market category, the winner was Wells Fargo together with Acento Advertising, Muse, UM/MRM and DDB.
