MERCADEO Versión en español
d expósito & Partners launches new integrated communications campaign for Amica Mutual Insurance Co.
Manuela Walfenzao| 24 de julio de 2015
Ed Naya, asistente de VP encargado del mercadeo hispano de Amica
Amica Mutual Insurance, the oldest automobile insurer in the US, based in Lincoln, Rhode Island, recently launched its opening campaign to address the Hispanic market. d expósito & Partners is the agency that has carried out this marketing effort.The agency has been agile and instrumental in helping us develop our Hispanic strategy, said Ed Naya, Assistant VP in charge of Amicas Hispanic marketing. Weve worked together successfully over the last several months to build our strategic planning and creative services, which encompass television, radio, paid search, stream ads, billboards and Web development. These initiatives include the design of TuAmica.com Amicas approach to the market is smart and refreshing, said Fernando Fernández, partner and CCO of d expósito & Partners. Its gratifying to see the attention to cultural relevance by a first-time advertiser in our Hispanic market”. This is Amica´s first announcement regarding their work relationship with d expósito & Partners. Amica is constantly acknowledged for offering their clients great service. The company has experienced important growth thanks to the mouth to mouth recommendations of satisfied customers.The Hispanic market is injecting new energy into Americas economy, Naya said. Our association with d expósito & Partners is dedicated to sharing with Hispanic consumers the unmatched benefits of Amica and its various insurance offerings.
