MERCADEO Versión en español
Daisy Expósito-Ulla from D’Expósito & Partners: We are nourished and strengthened by the fact of being and living the consumer
31 de mayo de 2015
Perseverance, commitment, leadership and teamwork are some of the building blocks that describe D’Expósito & Partners, agency that has a double celebration. It is blowing out ten candles in the industry and was awarded an AEF as Agency of the Year, being the first Hispanic agency that receives this award.Daisy Expósito-Ulla, chairman and CEO of D’Expósito & Partners, told PRODU that “as an agency we are defined as warriors. When an agency celebrates its tenth anniversary, that reveals maturity, results. As an agency we were born amidst an economic storm in the USA. That defined us. But the battle is not over”.She explained that the AEF award is “a watermark, a watershed, a before and after for our industry, our culture, and our community. But it is an accomplishment for everybody, not just for me or for our agency”.She assures that the differentiating seal is offering a complete array of integrated services with all the market areas under the same roof. “We bring to the job a new, dynamic, and modern vision of the market with a solid foundation that combines new generation professionals and collective experience of years that is unbeatable. Lastly, I believe we are nourished and strengthened by the fact of “being and living” consumers. People, integration, our understanding of the concept of the New America we represent with The New American Agency through which we use “Hispanic insights” to find general solutions.
