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Damián Minckas and Ezequiel Flehner from Papamusic: We aim to raise the level of music production
Manuela Walfenzao| 8 de julio de 2015
Damián Minckas and Ezequiel Flehner, Directors and Producers of Papamusic, spoke with PRODU about their recent success in the Cannes Lions Festival, where they won a Gold Lion for Film Craft, Use of License/ Adapted Music for the piece Piano. “It was very exciting, it´s the first time we go to Cannes and we won a Gold. Argentina had never won a Gold in Film Craft. It is one of the hardest categories so we can´t believe it!”, said the pair. “We tried to raise the bar in music production for the industry”. The biggest challenge for this song was to maintain the appropriate emotional tension throughout the piece. “It was necessary to write original music and pieces by Chopin were also played. The hardest thing about the process was to join the parts together so it felt as an organic whole, said Flehner. Undoubtedly, it was a teamwork with the director, Santo y Rebolución”, added Minckas. The production company, based in Argentina and Brazil, is close to the US Hispanic market. They began their career making music for Hispanic agencies and since then they consider it one of their primary markets. “In Latin America, except in Argentina and Brazil, budgets aimed at music for advertising are very low and that affects us when we want to work in the best way. Although we´ve had some interesting pieces, we would like to work in other countries in the region”, they explained.
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