MERCADEO Versión en español
Daniel Marcet from FIAP: The number of pieces registered in the festival increased 10% this year
Cristian Vergara| 21 de abril de 2015
En el evento habrá oportunidades de networking , según cuenta Daniel Marcet
With a 10% growth in the number of pieces enrolled and the presence of important leaders in the advertising communications industry of Ibero America and the Hispanic market in the US, the 2015 edition of the Ibero American Advertising Festival (FIAP) starts now.Daniel Marcet, the festival CEO, confirmed to PRODU that this year 3456 pieces were enrolled in the Festival. “Expectations are very good, since there is great interest in contents and in parties and shows that the festival offers this year”, he highlighted.The event also offers networking opportunities and with interactive participation, and, as he explained, in the auditorium it will be possible to see how the juries vote for La Copa de Iberoamérica and the audience as a whole will have a vote on the prizing. The entire festival will be broadcast on video through Terra.As for the creative level of the region, Marcet highlighted that Ibero America is one of the most creative regions in the world. “The great challenge that agencies have nowadays is adapting to the paradigm change that is taking place in communications, due to the creation of new media and social media” .He added that the challenge was to communicate the way the objective audience does, “trying to surprise it with a low guard, and trying to offer it the possibility of decoding the message according to its reality”.
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