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David, Code and Theory bring the spiciest bite of Burger King
Manuela Walfenzao| 14 de agosto de 2015
El comercial cierra con el lema Ofensivamente picante
Burger King launched a new and hot specialty to its menu: the fiery chicken fries. In recent campaigns, the global chain of fast food restaurants, have been reviewing trends such as disco music, cheering for gay marriage, and now is focusing in the promotion of a fiery variety of chicken fries with an integrated campaign in social networks and a new ad. Back in March, David agency ran a couple of Tinder for chicken spots, which did not work so well in engaging audiences or in introducing the new product. The new ad is a bit more straightforward and will be aired during the next month in primetime. The products tagline is: Offensively Spicy. Burger Kings CMO, Eric Hirschhorn, said: Chicken fries fans are already pretty extreme, but we wanted to test the limits of their taste buds with an even spicier version of the original. When we heard their reaction we knew we had found the perfect level of heat. In social networks, Burger King has promoted the spicy fries as a special product with a taste so hot that burns. Code and Theory expanded the campaign developing a couple of appropriately flame-filled images to portray the fiery chicken fries on the emoji keyboard, and the shop is the one leading the marketing effort in social media.
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