DDB Latina Puerto Rico appoints David Rodriguez as Chief innovation officer

DDB Latina Puerto Rico, announced the appointment of David Rodriguez as Chief Innovation Officer and Director of Intelligence. Rodriguez, who will be responsible for strategic planning and will manage all processes of innovation, has extensive experience in the advertising industry as Creative Director and Director of Strategic Planning at advertising agencies and media agencies like DDB, JWT and Starcom. His work has won awards at major industry events such as New York Festival, FIAP, One Awards, EFFIES and Cannes, where he won the first Golden Lion for DDB Colombia with Clorox. In 2013, he was a jury for Colombia at the same festival. As strategist, he has worked for brands such as Coca–Cola, Telefónica/Movistar, Avon, Procter & Gamble, Mondelez, Kellogg’s, Clorox, Samsung, among many others.”David’s experience strengthens our strategic capabilities and our purpose to build brands that create real impact in their environment. This approach increases the impact of world-class creativity that has marked the history of our agency,” Edgardo Rivera, CEO of DDB Latina Puerto Rico, said.”David brings great human quality and a major talent of planning and data. We are happy he has joined DDB,” Juan Carlos Ortiz, president of DDB Latina, added.”I love what I do and I am very happy to come to bring what I’ve learned so much in the agency world and the world of headquarters. I’ve done the full tour and now I have the opportunity to integrate everything into a successful and leading agency like DDB Latina Puerto Rico and also to enjoy a country where you live quiet seeing the sea,” added Rodriguez.