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Dieste launches a new content platform called Provoke 59
Patricia Molina| 11 de junio de 2014
Dieste lanza nueva plataforma de contenidos llamada Provoke 59
Dieste, leader agency of the Hispanic advertising industry, will expand its communications platform with the launch of a new video content tool: Provoke 59. The objective is to keep the audience updated in the latest cultural trends and the development of marketing with less than a minute length videos.”We are living an overloaded era of communications and we have to take advantage of this. Our public is very dynamic and demands communication tools that create better ideas,” James Wegerbauer commented, who lead the Provokes platform team.Provoke 59 will be distributed among clients through massive e-mails, but it will also be available on {Dieste´s YouTube;http://bit.ly/diesteprovoke59} channel and on the web site of Dieste.The initiative launched in 2012 has two other digital tools: Provoke Daily, distributed through Diestes social media and Provoke Weekly, distributed to the agencys clients and friends via e-mail and also available in their website.Since 1995, the agency helps their clients to triumph in the multicultural market through creative solutions. This innovative advertising company is the most awarded of its class and it has been awarded as the Multicultural Agency of the year more times than any other communications company in the States. Besides, it was recognized as the biggest multicultural agency networks in the States by Advertising Age in 2011.
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