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Dominos is present in all mobile platforms to approach their consumers
Manuela Walfenzao| 11 de junio de 2015
Domino's es una de las primeras marcas de comida rápida con aplicaciones para el smartwatch
Dennis Maloney, VP and new Director of Domino´s Digital Department, highlighted the importance of being in all mobile platforms to offer consumers the possibility of ordering their pizza in a fast and simple manner. This strategy allows half of the orders they receive to come from mobile devices.Dominos has strengthened its digital strategy in the last year. Their recent launchings of applications for smartwatches and the assistant for virtual orders, Domm, which allows to order while people are driving are some of these efforts. In the fast food industry, which is increasingly competitive, mobile orders seem to be an important tool to remain at the forefront. Domino´s is one of the first fast food brands to be present in Apple´s smartwatch and in Pebble´s. The pizza brand seeks to remain at the lead, ahead from its competitorsDominos es una de las primeras marcas de comida rápida que está presente en el smartwatch de Apple y en el de Pebble. La marca de pizzas busca mantenerse un paso adelante de sus competidores dentro del mundo móvil. Maloney highlighted that digital platforms have boosted Domino´s incomes. Among their most successful digital products, the most successful ones are Easy Ordering, which allows to remember a previous pizza and Dominos Tracker that allows tracking the pizza that i son its way.The presence of different types of mobile devices allows us to guarantee clients that they will be able to place their orders from the platf.
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